Undertake a 360-degree view mark on their product.

Not all businesses today create a passageway and transparent process in the Product Information Supply Chain. This starts with the data acquisition. In particular, the benefits of internal use in different areas is often underestimated. In sales, think and operate these companies and their product managers today often channel-specific. Both in the corporate organization as well as in daily activities.

The catalog department in marketing asks: How do I put my best articles in the print catalog? The e-commerce team, deals with how the display in the shop best conversion results? This, however, prevented successful multichannel commerce. For example, data is maintained for print catalogs, in an online search because of the lack of synonymous keywords but not found. This revenue potential will be wasted.
Successful Multi-channel trade and e-commerce need perfect product. Between data integration and the increasing number of different marketing and distribution channels, there is still much more. This is precisely where PIM 360° comes in.
PIM 360° begins with the integration of product information, including an organization's data management, and ends at the Multi Channel Trading - following the motto: Integrate - Manage - Sell.


What does PIM 360 exactly?

Data Integration: handler must also manage large amounts of data suppliers through professional workflow and through automated mechanisms can take in the assortment. Many suppliers provide product information in different formats. Whether CSV, Excel, Data Standards or BMEcat. Modern solutions can use these formats when importing in one step. PIM 360 but also ensured a deep ERP data integration. It is recommended to make product for master data leading from PIM system.


What is PIM 360 °?

Data Management: The topic Product Data Governance in the company is still often neglected. But therein lies a great business value. PIM 360 cares for absolute transparency and fast processes in the areas of purchasing, research & development, product management, logistics and finance. A distributed data storage multiplied with each new product results in data chaos. Be bad data quality to inefficient internal processes, but also to inaccurate analysis made on the inaccurate bases results in wrong decisions. PIM 360 makes sure that the correct information will end up with the right people and departments. Just for large, international companies who slumber here, there is enormous potential in terms of efficiency. Anyone who recognizes the resources in all departments, branches or subsidiaries by constant harmonization of different data silos or search effort can be bound to increase the productivity with 360 PIM in all areas.




Multi Channel Trading: In e-commerce PIM 360° means that Enterprise PIM systems can seamlessly operate the world's leading e-commerce solutions via standard interfaces: ATG, IBM and Intershop rank among the global players here. However, customized punchout catalogs or direct integration with e-procurement systems of large customers can also be served in this way.

Through the integration with a media asset management solution (MAM) is checked to the PIM, are placed in which advertising images. This helps to prevent the deletion of an image and video, is still used in other places. Are also various derivatives such as pictures in high or low resolution give the opportunity for print and online media automatically created, stored, and linked with the PIM.

In the sales, PIM 360 helps to sell more. In inside sales, field service or in the call center. As an internal information portal about all available products, it helps all sales staff make optimal use of up-and cross-selling potential. No more manual leafing through catalogs and price lists. The sales department always has the right offer at the hand at the right time. This increases customer loyalty, making retailers and manufacturers number one with their customers.


Consulting and Implementation: The panoramic view is also needed in the introduction of PIM solutions. A successful project methodology encompasses all facets of product data management: Not just sales, but data acquisition and data management too.

PIM stands for the complete 360° view of product information, from data migration and data management to multi-channel commerce.