I just realized there is no entry here for my Retail contacts. In fact, my longest client here in Canada is a large retailer!  So here are a couple points for why retailers use PIM:

- Retailers need to get their products to customers faster today then ever. With constant product introductions, price changes, product changes and more, it's even more critical today that that information is constantly up-to-date and accurate.  Imagine that you can introduce a product to the market with a click of a button rather then waiting days or weeks for example.

- Speaking of doing things with a click of a button, exercising all levels of your marketing channels by easily publishing up-to-date, accurate, and consistent information is necessary to keeping retailers competitive today. From print catalogs to weekly/monthly flyers, website store front, e-catalogs, nationwide stores, inside sales/CSRs, etc. Also product communication in different languages (French and English), region specific, store specific, etc.

- Synchronizing data with national and international data networks and standards or directly with the multitude of manufacturers is growing in importance as companies are always looking for faster, easier, and cheaper ways to communicate information through the supply chain.