Product Information Management (PIM) and Print Catalogs.

One of my hobbies growing up, which turned into a fun little business through school, was working as a graphic artist. I worked on everything from print to web to corporate identity. The most tedious projects I worked on were print catalogs and flyers. Page after page of copying text and dropping images. They were boring but I was sure able to rack up the billable hours!  I never planned on being a graphic artist as a career, so I pursued other things. Years later, I’m sitting in listening to a demo given by my boss on a product information management solution for a client. He said;

"And with this, we were able to generate their 2000 page catalog in just 3 months on the first try down from 9 months. And we expect that to go down even more..."

Wait! How are they doing it if it’s not automated? To my surprise, this billion dollar company had graphic artists and project managers doing exactly what I used to do. And even more shocking, this isn’t uncommon. Does this look familiar?



                                                    And this is the new way:


Some benefits of being able to create a catalog at the push of a button from a centralized database:

Investment security due to utilization of standard software
No procurement of additional external systems, instead a useful extension of the existing options.

Improved time-to-market
Quick and cost-saving catalog creation and updating due to comprehensive automation options.

Serve new markets perfectly
The system supports in particular the preparation of international and target group-specific publications. As a result you increase your output without additional costs.

Time saving and cost saving due to error-free publications
Due to PDF previews for each sub-section of the print publication, everyone involved can make a visual correction at any time.

Increased efficiency for all publishing processes
Integrated process co-ordination between product data manager, graphic design, DTP processing and the prepress phase due to clear allocation and monitoring options for all work steps.

Now imagine the possibilites with the saved money and time and the ability to create catalogs at the click of a button.

Posted by Miko Roller at 1/25/2009 1:39 PM
Categories: uncategorized
 

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