2009 is going to be an interesting year for big corporations across Canada as we began this year during one of the worst economical times world-wide. Companies are looking for ways to come out on top once the economy bounces back, hence the demand for new technologies and better business practices.  To start off my 2009 BLOG, here is a definition (from wikipedia) that defines one of the fastest growing technologies today: Product Information Management (PIM)

Product information management or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can be used to feed consistent, accurate and up-to-date information to multiple output media such as web sites, print catalogs, ERP systems, and electronic data feeds to trading partners. PIM systems generally need to support multiple geographic locations, multi-lingual data, and maintenance and modification of product information within a centralized catalog to provide consistently accurate information to multiple channels in a cost-effective manner.

In my BLOGS, I will regularly publish my thoughts, experiences, and ideas as I work with bringing product communication solutions to Canadian businesses.